The Heineken Vietnam delegation also included Ms. Do Hoang Anh, Head of Public Affairs; Mr. Nguyen Duy Vuong, Public & Government Affairs Manager; and Ms. Nguyen Thi Thu Huyen, Public Affairs Specialist.
At the meeting, Mr. James Crampton congratulated the VNRC on the occasion of its 80th anniversary (23 November 1946 – 23 November 2026) and highly appreciated the cooperation achievements between the two sides in recent years. Through the “Heineken Care – Sharing with Communities for a Joyful Lunar New Year” programme, Heineken Vietnam has supported more than 20,000 households across 20 provinces and cities nationwide, with a total contribution of over VND 16 billion.
Building on its commitment to sustainable development and corporate social responsibility, Heineken Vietnam expressed its desire to further expand cooperation with the VNRC in a practical and long-term manner, focusing on strengthening disaster preparedness and response capacity, providing emergency assistance to people affected by natural disasters, other emergencies and disease outbreaks, and supporting livelihood recovery and the restoration of living conditions in the aftermath of disasters.
Speaking at the meeting, Vice President Nguyen Sy Truong welcomed Heineken Vietnam’s goodwill and cooperation proposals, noting that these areas are aligned with the VNRC’s development orientations and breakthrough priorities for its new term, particularly the promotion of safe communities and proactive disaster preparedness and response. He emphasized the importance of moving towards deeper and more comprehensive cooperation, focusing on sustainable assistance solutions and leveraging the respective strengths and resources of both sides to deliver tangible benefits to communities.
The two sides also discussed the draft Memorandum of Understanding (MoU), with proposed areas of cooperation including emergency relief and sustainable assistance for people affected by natural disasters, other emergencies and disease outbreaks; the annual “Tet Nhan Ai” (Humanitarian Tet) programme under the theme “Heineken Care – Sharing with Communities for a Joyful Lunar New Year”; coastal afforestation and environmental protection initiatives; and support for major VNRC events, such as Humanitarian Month and the “Power of Humanity” programme.
In addition, the two sides explored opportunities to expand cooperation in voluntary blood donation mobilization, resource mobilization for humanitarian activities through the participation of Heineken Vietnam’s employees, partners and customers, as well as joint monitoring and evaluation activities and recognition of organizations and individuals making outstanding contributions to humanitarian work.
At the conclusion of the meeting, both sides agreed to continue exchanging views, reviewing and finalizing the draft MoU, with a view to clearly defining the areas of cooperation, implementation locations, respective responsibilities and coordination mechanisms. The MoU is expected to be signed during the Partnership Conference marking the 80th anniversary of the Viet Nam Red Cross Society, scheduled for 22 November 2026 in Hanoi.
The strengthened partnership between the Viet Nam Red Cross Society and Heineken Vietnam is expected to mobilize corporate resources, expertise and social responsibility in support of humanitarian initiatives, contributing to practical, long-term and sustainable solutions for communities in need.
